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A groundbreaking VR experience that lets athletes battle against the effects of dehydration as they dodge blitzers, test their throwing skills and rack up achievements.


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The Game

True-to-Life Physics and Gameplay

Our immersive experience, at it’s core, had be engaging and fun... but also accurate. Therefore throwing mechanics, ball tracking and dodging had to feel realistic.

The first VR game to use arm motion for calculating ball movement


Ramped difficulty, points and achievements enchance replay value


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Test Your Hydration

You Lose More Than Just Sweat

High school football players are 10x more likely to suffer from dehydration than other athletes, but most don’t know what symptoms to look for. In simulating the effects of extreme dehydration, we wanted athletes to "feel" what it's like losing their ability to perform at a high-level.

Confusion

Player's vision begins to close in

Headaches

Distorted audio / Ringing in ears

Heart Rate

Hear and feel their heart racing

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Going Inside
the Body

Peyton takes 'em to school


Once kids experienced the effects of dehydration... Peyton Manning shows them what's happening on the inside. We worked with Gatorade's Sports Science Institute to portray the science behind hydration in a realistic and accessible way for teen athletes.

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Experiential

On the Road

To help educate the athletes who need it most, we took Beat the Blitz on the road to elite events and football camps throughout the country. And it all culiminated at SxSW.

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BTB Arcades

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To help educate the athletes who need it most

The Main Stage

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To help educate the athletes who need it most

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