Athletes are increasingly using science and technology to change their game. But as they evolve, their perception of Gatorade hadn’t. To be more than “just a sports drink” in their eyes, we partnered with tech powerhouses Facebook, Twitter, Spotify and Coresyte to fuel the next breakthrough in athletic performance.
The challenge was simple. Merge Gatorade science and innovation with each company’s own technology platforms and unveil the results at SxSW.
Gatorade Edge uses artificially-intelligent conversation recognition to give athletes one-to-one attention with relevant pros, trainers, dietitians and IMG coaches
Gatorade Amplify searches elements of millions of songs and creates a scientific playlist personalized to the user’s type of workout and listening habits
Gatorade's Hoop School turns Twitter into a training game by turning a user’s tweets into exercise challenges and tips
The Gatorade sweat patch and Gx system tracks an athlete’s sweat and provides real-time fueling updates.