Lay It On Thick

Concepting, Art Direction, Design Execution

Updated December 2012

Dairy Queen
Spoon in the Cup Installation

As a play on the popular "Sword in the Stone", these installations will be placed in high traffic areas allowing a person to try and pull the spoon from the cup to demonstrate the thickness of Dairy Queen ice cream.



Dairy Queen Spoon Stone
Dairy Queen Spoon Stone
Dairy Queen Spoon Stone
Blizzard Rockwall Installation

Ice cream thickness is illustrated by comparing candy pieces to footholds; the ice cream is so dense that candy stays in place from top to bottom of the Blizzard.

Brick Wall Installation

To subtly demonstrate the thickness of Dairy Queen ice cream, grout in brick walls around cities are modified to look like a Blizzard.



Dairy Queen Brick
Dairy Queen Brick

 Copywriter Jess Hornyak

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