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A multi-level mobile game

To capture teens attention this summer, we launched limited-edition bottles with unique codes to play a mobile video game in Snapchat, featuring six of our G athletes.


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Limited-Edition Bottles

Sweat. Snap. Unlock.

Athletes got into the game by scanning Snapcodes right off limited-edition bottles

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Six Bottles.
Six Athlete Levels.

Defending our planet against giant robot invaders

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All culiminates in the ultimate boss battle

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Results

We captivated teens' tap happy thumbs

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average playing time



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more engaging
than average snap



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