Work Responsive image About

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Now Entering

The Fuel Lab

50 years ago, the creation of Gatorade changed sports forever – from training to the sidelines to celebrating a win. And using its history of innovation, we brought the future of sports fuel to athletes like never before.

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Customize Your Hydration

We put Gatorade's latest innovation into the hands of teen athletes and sports conference attendees across the United States.

Choose Your Gx Bottle

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Choose Your ID Ring

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Choose Your Pod

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Bottles were made instantly on site

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See the Future

Attendees got a sneak peak at how Gatorade is customizing how they fuel with the Sweat Patch and Smart Lid.

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Every athlete has a unique sweat profile

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Mobile   Facebook

Extending the Fuel Lab

For those that couldn’t attend, we created an immersive mobile experience and Facebook canvas to see the future of sports fuel.

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Amplify the Experience

Paul George Surprise

For lucky attendees in Las Vegas, they got a surprise visit from Paul George.


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