50 years ago, the creation of Gatorade changed sports forever – from training to the sidelines to celebrating a win. And using its history of innovation, we brought the future of sports fuel to athletes like never before.
We put Gatorade's latest innovation into the hands of teen athletes and sports conference attendees across the United States.
Attendees got a sneak peak at how Gatorade is customizing how they fuel with the Sweat Patch and Smart Lid.
For those that couldn’t attend, we created an immersive mobile experience and Facebook canvas to see the future of sports fuel.
For lucky attendees in Las Vegas, they got a surprise visit from Paul George.