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Gatorade + Amazon

Performance
Meets Flavor

For Gatorade's Amazon Tentpole activation, we centered it around the intersection of performance and flavor — with a little help from Todd Gurley.


The Device

Mini Todds

Two clearly distinct personalities from Todd Gurley brought to life our product attributes.

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Landing Page

Amazon .com

All the protein you need and all the flavor you want.


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  Results

People Liked Mini Todds

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Amazon campaign helped boost Gatorade’s sales on the site by nearly 500%



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