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For our tentpole Amazon campaign, we were tasked with showcasing how Gatorade's portfolio is at the intersection of performance and flavor.


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The Concept

A Little Help from Todd

Two clearly distinct personalities from Todd Gurley brought to life our product attributes in a fresh, unique spot.


Category Takeover

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We worked with Amazon to create a custom branded page to showcase all the protein you need and all the flavor you want.

 

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The Results

People Liked
Mini Todds

The campaign helped boost Gatorade’s sales on Amazon by nearly 500%


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