Pop Culture Refined
Concepting, Copywriting, Art Direction, Design Execution
Updated December 2012
While PBS has always been known for smart television, it has traditionally skewed to children and older audiences. However Downton Abbey has given PBS some newfound notoriety amongst mid-twenty young professionals. These are people who have only been out of college for a few years, but they are looking for smarter programming that leaves them feeling enlightened. This led to our concept of redefining pop culture by looking at PBS's take on popular show catchphrases.