Video in Email Campaign
Concepting, Design Execution, Project Management
Launched Summer 2010
Looking to liven up the inbox for millions of avid golf fans, PGATOUR.com delivered groundbreaking live embedded streaming video within the body of the email. Leveraging CertifiedVideo technology from Goodmail, the campaign offered thousands of PGATOUR.com fans a sneak peak of live coverage of the TOUR Championship during the PGA TOUR Playoffs for the FedExCup. The video drove users directly to PGATOUR.com to watch more live videos.
The campaign's success would be measured comparing the click-through rate of the video campaign versus the static campaign.
PGATOUR.com discovered that fans favored video emails over the static email messages. Initial campaign results revealed that emails with video received a 34 percent click-through rate versus a 14 percent click-through rate for the emails without embedded streaming video.
142% Increase in clickthrough
2011 Best Email Marketing Campaign, DPAC4
2011 Best of Show Campaign, Internet Advertising
Video in Email
Launched in collaboration with Turner Broadcasting and PulsePoint