Video in Email Campaign

Concepting, Design Execution, Project Management

Launched Summer 2010

Overview

Looking to liven up the inbox for millions of avid golf fans, PGATOUR.com delivered groundbreaking live embedded streaming video within the body of the email. Leveraging CertifiedVideo technology from Goodmail, the campaign offered thousands of PGATOUR.com fans a sneak peak of live coverage of the TOUR Championship during the PGA TOUR Playoffs for the FedExCup. The video drove users directly to PGATOUR.com to watch more live videos.

The campaign's success would be measured comparing the click-through rate of the video campaign versus the static campaign.

Results

PGATOUR.com discovered that fans favored video emails over the static email messages. Initial campaign results revealed that emails with video received a 34 percent click-through rate versus a 14 percent click-through rate for the emails without embedded streaming video.

 142% Increase in clickthrough

 2011 Best Email Marketing Campaign, DPAC4

 2011 Best of Show Campaign, Internet Advertising

Static Email
PGATour
Video in Email

 Launched in collaboration with Turner Broadcasting and PulsePoint

About

It's Always Nice Having A "Switch Hitter" On The Team

ARE YOU AN AGGIE?


Skillset