Concepting, Copywriting, Art Direction, Design Execution
Updated May 2012
Uffizi bunk beds is a modern bunk bed made for the modern parent. Uffizi bunk beds are versatile in that they can change shapes with ease to fit several room configurations. While this was an important selling point, we also couldn't ignore inherent comradery of siblings and roommates sharing bunk beds.
We wanted our headline-driven campaign to communicate the bonding experience of bunk beds while simultaneously highlighting the versatility that's unique to Uffizi.
The art direction combines soft elements of a storybook with harder yet modern line art illustration.