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A ground-breaking VR experience from Gatorade that let athletes battle the effects of dehydration as they dodge blitzers, test their throwing skills and rack up achievements. All with a guest appearance from Peyton Manning.

The Game

True-to-Life Physics and Gameplay

Our immersive experience, at it’s core, had be engaging and fun... but also accurate. Therefore throwing mechanics, ball tracking and dodging had to feel realistic.

The first VR game to use arm motion for calculating ball movement

Ramped difficulty, points and achievements enchance replay value

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Test Your Hydration

Peyton takes 'em to school

In simulating the effects of extreme dehydration, we wanted athletes to "feel" what it's like losing their ability to perform at a high-level. We worked with Gatorade's Sports Science Institute to portray the science behind hydration in a realistic and accessible way for teen athletes.

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Player's vision begins to close in


Distorted audio / Ringing in ears

Heart Rate

Hear and feel their heart racing


On the Road

To help educate the athletes who need it most, we took Beat the Blitz on the road to elite events and football camps throughout the country. And it all culiminated at SxSW.

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The Results

Athletes Couldn't Get Enough

On Steam

#2 Sports Game


Silver Cannes Lion / Mobile / Games
Bronze Cannes Lion / Mobile / VR
Gold Clio / Digital / VR
Silver Clio / Innovation / Medium Innovation

Average Play Time

59 Minutes

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