A ground-breaking VR experience from Gatorade that let athletes battle the effects of dehydration as they dodge blitzers, test their throwing skills and rack up achievements. All with a guest appearance from Peyton Manning.
A ground-breaking VR experience from Gatorade that let athletes battle the effects of dehydration as they dodge blitzers, test their throwing skills and rack up achievements. All with a guest appearance from Peyton Manning.
Our immersive experience, at it’s core, had be engaging and fun... but also accurate. Therefore throwing mechanics, ball tracking and dodging had to feel realistic.
In simulating the effects of extreme dehydration, we wanted athletes to "feel" what it's like losing their ability to perform at a high-level. We worked with Gatorade's Sports Science Institute to portray the science behind hydration in a realistic and accessible way for teen athletes.
Player's vision begins to close in
Distorted audio / Ringing in ears
Hear and feel their heart racing
To help educate the athletes who need it most, we took Beat the Blitz on the road to elite events and football camps throughout the country. And it all culiminated at SxSW.
Silver Cannes Lion / Mobile / Games
Bronze Cannes Lion / Mobile / VR
Gold Clio / Digital / VR
Silver Clio / Innovation / Medium Innovation
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