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For Gatorade's newest subline launch, we needed to show it had the same fueling benefits as Gatorade Thirst Quencher, but with a full flavor and smoother finish.

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Smooth Finish :30

For athletes, “Flow” is a state of mind – achieved when they feel completely engaged in their performance and lose their perception of time. So we used that state of "flow" to convey our product's name and smooth finish.


Snapchat :10

In social, we blended CGI with licensed NBA footage of D'Angelo Russell to further showcase "flow" in an unexpected, thumbstopping way.


The Results

A Smooth Finish

The most successful food and beverage innovation launched in 2017 — across any product from any brand

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