To bring awareness to the full lineup of Minwax color stains and design products, we created an influencer program designed to tap into some of the trendiest DIY and design makers out there to create Minwax-inspired projects.
To bring awareness to the full lineup of Minwax color stains and design products, we created an influencer program designed to tap into some of the trendiest DIY and design makers out there to create Minwax-inspired projects.
We sent personalized kits to the top names in DIY inviting them to join the Minwax Challenge. With plenty of swag and product to get them started.
Based on top trends, each influencer was challenged to create a new project, inspired by our Minwax lineup, that'd be authentic to them and their followers.
A whole new way to inspire with Minwax color stains.
Create planters with Minwax color stain and design series.
Breathe new life with Minwax color stain and design series.
Stunning textures with Minwax design series.
in CBG history
Beating our goal by 301%
Increasing brand mentions YOY by 188%
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