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Introducing the first and only sporting equipment that helps prevent concussive injuries by protecting athletes' brains during head impacts.


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The Science

Changing the Game

Q-Collar is designed for a new kind of athlete. Driven by both athletic and life performance, they want to protect themselves on the field for success off it.

The Concept

Launch Approach

 

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Authentic Storytelling

A commerce experience where every page is purposeful and authentic in the story conveying. Matter of fact science, real athletes and frictionless purchase.

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Balance of Tech and Sport

Bold simplicity of white space, font choices and layout should lean tech/innovation first. However it should always be in the language of sport.

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Product Influenced Design

Circles, outlined callouts and rounded corners are all design cues that draw on the product itself

 

Build It

The Experience

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