64% of travelers choose destinations based on food and drink alone. So to stand out, Tennessee Tourism created a one-of-a-kind culinary program, using Oxford-backed research, that pairs our food with the state's most famous ingredient: music.
64% of travelers choose destinations based on food and drink alone. So to stand out, Tennessee Tourism created a one-of-a-kind culinary program, using Oxford-backed research, that pairs our food with the state's most famous ingredient: music.
on the pairing engine
in earned media
than industry average
of content watched
Sound has a profound influence on how our minds perceive flavor. So we built a pairing engine that lets you pair any dish at a Tennessee restaurant wth a music playlist that'll enhance the flavors of that dish. A first-of-its-kind, multisensory tourism experience only Tennessee could offer.
Input any dish from a Tennessee restaurant
Your dish is analyzed by sweet, salty, sour, bitter, and umami
Songs with the right pitch, tempo and tone pair perfectly with your flavor profile
To launch the campaign, we created a long-form docuseries following three Tennessee chefs and musicians as they work together to create original music that pairs with a signature dish to push the boundaries of flavor.
Chef Philip Krajeck of Rolf & Daughters creates a dish using every part of the region's most rustic ingredient: tomatoes. Following his lead, Ben Rector pairs it with a song using every part of one of Nashville's most authentic instruments.
Memphis' cultural blend is the spark for a new dish from Felicia Suzanne's chef Felicia Willett. To pair with it, DJ Paul teams up with Boo Mitchell to craft a high-energy track celebrating family.
Chef Jeff Carter of Dancing Bear leans into Appalachian traditions to create a bold take on pork chops. Lee Brice returns the favor with a harmony-rich track that lives and breathes the Great Smoky Mountains.
From foodie influencers to music creators to social cutdowns, we made sure travelers would come to know Tennessee for its food scene as much as its music.
willedmond Tonight in Memphis, Italian food met Tennessee @TNVacation sound. Same pasta. Same bite. Two completely different flavor experiences, just by changing the music with the Sound Bites Music Pairing Engine.
marcscibilia It started as a meal, turned into a song, and somehow came full circle. #TNPartner
tnvacation You can get a wine pairing anywhere in the world. But food paired with legendary music? Only in Tennessee. Watch Sound Bites, a new series from Tennessee, by clicking the link in our bio.
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