50 years ago, the creation of Gatorade changed sports forever -- from training to the sidelines to celebrating a win. So using its history of innovation, we launched an unconventional campaign that turned a sports drink into an innovator.
Whether at the gym, class or at home… athletes never stop being athletes. So we launched a new logo that speaks to how Gatorade is combining tech, science and nutrition to fuel all their needs.
We launched four films that showed how Gatorade is studying the best athletes in the world and developing innovative products that fuel athletes around the clock. Even while they're sleeping.
The wide, anamorphic format was displayed across large screens at different Gatorade activations, camps and experiences throughout the year.
For rich media and social, we also wanted to drive home the "Your game is our lab" innovation message with an even simpler Pixelman visual
Our Pixelman Twitter Scratchreel revealed that year’s ESPN Body Issue cover athlete, Dwyane Wade
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