Sport and style. Two universal languages for teens. On the field, they’re fearless. In school, however, they play it safe. For many, self-expression gives way to anxiety about being accepted. So for back to school this year, we're merging the two worlds and helping teens approach style as confidently as they do sport.
We took the most sacred place in sports — the locker room — and turned it into a showout where we surprised teens with the hottest styles and helped them unlock confidence in their fashion game for back to school.
We brought in young athlete influencers that live at the intersection of sport and style
Chloe Pavlech | Larry Marsach | Hailey Van Lith
For our parents TV spot, we brought the energy in-store and showed teens gearing up for school in the same way they would sport. All with the help of a host who lives in the worlds of both sport and style to convey all of the rational reasons to shop at DICK’S this BTS season.
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