We know the game because it’s who we are. We eat, sleep and breathe softball just like she does. We spend our time off the field waiting to get back on it just like he does. This authencity became our guiding principle.
We know the game because it’s who we are. We eat, sleep and breathe softball just like she does. We spend our time off the field waiting to get back on it just like he does. This authencity became our guiding principle.
With Instagram as our home base, we launched @dickssoftball and @dicksbaseball in a big way with a flood of content captured with USA Softball and Perfect Game athletes. All tied to concepts and pillars unique to them. And with production partners engrained in the sport.
Just because it’s played on a diamond doesn’t mean it’s the same. So lets recognize, celebrate and unite the softball culture. When you’re a softball player, you know there's nothing soft about Softball. And so do we.
Baseball is a storied game, and there’s plenty to celebrate. But today’s players are showing their swag like never before. Not only are they focused on sharpening their strengths, they’re celebrating the work others put in to be their best.
This is just the beginning. We continued to capturing authentic content at tournaments across the country. And we worked with our @DICKS handle, merchant partners and relevant hashtags to make sure people found it.
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