During the height of the pandemic, DICK’S saw its ecomm revenue soar. And as normalcy slowly return in Spring 2022, they wanted to keep that momentum going. So, we partnered with the king of no BS — Sir Charles — to let the world know that when it comes to shopping for sports, there’s only only place to search — DICKS.com.

Our three spots, along with social, ran throughout the NCAA tournament and NBA playoffs. They were a huge hit, thanks in no small part to Chuck’s four-legged friend, “Charles Barky.”