After two years of remote learning, social anxiety amongst teens was at an all-time high. So DICK’s set out to help students confidently return to school... by building their own in the metaverse. All centered around the one thing that teens are always the most confident in — sports.
A school where the worlds of sport and style come together in Roblox. So teens can express their fashion as fearlessly as they play on the field. All before going back to school in real-life.
Players compete in sports challenges to earn style points that they can use to cop the best looks. With every style earned, they were exchanging self-doubt for self-esteem.
Roblox Inluencers on Youtube and Twitch helped spread the word. We even built an in-game portal, inside other Roblox games, that teens could enter and get dropped directly into our experience.
What many teens saw as a fun game was actually an incredible effective way for teens to build their confidence.
Copyright © 2022.
All Rights Reserved.