Athletes are increasingly using science and technology to change their game. But as they evolve, we needed their perception of Gatorade to be more than “just a sports drink”. So we partnered with tech powerhouses to fuel the next breakthrough in athletic performance.
We brought Facebook, Twitter, Spotify and Coresyte together with a simple challenge. Merge Gatorade science and innovation with each company’s own technology platforms.
Gatorade Edge uses artificially-intelligent conversation recognition in Facebook Messenger to give athletes one-to-one attention with relevant pros, trainers, dietitians and IMG coaches
Gatorade Amplify searches elements of millions of songs in Spotify and creates a scientific playlist personalized to the user’s type of workout and listening habits
Gatorade's Hoop School turns Twitter into a training game by turning a user’s tweets into exercise challenges and tips
The Gatorade sweat patch and Gx system uses CoreSyte technology to track an athlete’s sweat and provides real-time fueling updates.
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