Erik Stark
Creative Director


Responsive image

Using Oxford-backed research, Tennessee Tourism redefines the culinary experience by pairing its food with the state's most famous ingredient: music.


View Campaign


NYF Digital and Entertainment Winner

Responsive image

Responsive image

Tennessee rewrites vacation planning for blind travelers Two Silver Cannes Lions

Responsive image

A new, certified mark to verify the authenticity of Tennessee’s great outdoors

Responsive image

Barkley shows us every golfer has a home at DICK'S

Responsive image

You gotta go where they get sports. DICKS.com

Responsive image

A groundbreaking VR experience for Gatorade that let athletes battle the effects of dehydration


View Campaign


Silver Cannes Lion    Gold Clio

Responsive image

Responsive image

Performance meets flavor in this Amazon + Gatorade spot

Responsive image

Most successful subline launch in G history

Responsive image

Influencer style event on TikTok billions in views

Responsive image

DICK'S helps teens unlock their confidence for Back to School


Responsive image

DICK'S creates a high school in Roblox where teens can approach fashion as fearlessly as they play on the field.


View Campaign


Roblox Innovation Awards Winner

Responsive image

Responsive image

Reaching a new generation of fans with a Women's World Cup Experience on Roblox

Responsive image

People fueled up with this mobile game Clio Sports winner

Responsive image

Serious Game, Serious Gear for DICK'S Baseball/Softball

Responsive image

New @handles level the diamond on Instagram

Responsive image

Gatorade changes the game again with introduction of the Gx custom hydration system


View Campaign


Fast Company's Innovation by Design winner

Responsive image

Responsive image

Fueling the next breakthrough in performance

Responsive image

Turning a sports drink into an innovator

Responsive image

The largest influencer program in CBG history

Responsive image

Character runs deep with Cabot stain

Copyright © 2026.   Responsive image   All Rights Reserved.