Concepting, Art Direction, Design Execution
Updated November 2012
We’re born to be explorers.
From that low vantage point, everything above us
was something that'd never been seen before.
But as we grow up, gravity seems to force our gaze down.
What captivates us, distracts us.
What impresses us, is beneath us.
We spend so much time looking for something
new on the ground that we forget… All we have to do is…
How Does NASA Get People to Look Up?
NASA installs a blue light bulb onto the International Space Station. While bright enough to be visible from Earth, the light bulb is estimated to only cost $3,000 to install. The campaign would allow the world to track it's position and become part of a worldwide movement to look up.
“Slacktivism” Becomes Productive
With increased budget cuts and privatization of the astronautical travel, NASA has become less prevalent in our minds. Today, many causes and efforts have picked up support on social networking sites. While people share and like material related to a cause, they rarely want to put any effort in beyond that. The goal of the campaign is to keep NASA top of mind and offer young users a new and easy way to express their interest to their representatives.
The NASA Web App provides a new and easy way for young users to express their interest to their representatives via Twitter.
1 Connect via Twitter and Find Your Congressman
2 View Supporters via Google Earth
NASA's partnership with Google gives you the power to explore the world and see who on Earth has tweeted their support… and who is looking up.
3 Your Constellation
See how many of the people you follow and your followers support NASA and work to make your constellation include all of your connections.
Mobile Glowing App
App gives off a pulsating blue glow when the International Space Station is overhead.
Learn more about the International Space Station and other endeavors from NASA
Google Homepage Takeover
Google often changes its homepage in relation to an event or cause. On July 29th, the page will feature a NASA theme in honor of the agency’s birthday. The Google logo will, for the first time, sit below the search bar as it supports its already existing partnership with NASA while the search button will promote the campaign message.
NASA Sky Lounge
At SXSW, it’s common for hosts and sponsors to provide lounges. NASA, in order to promote its campaign towards technology savvy individuals, will offer Sky Lounges that bring stars, planets, and space indoors for them to enjoy.
Guests will be able to recline and look up at the night sky when indoors.
A prompt will periodically pulsate and prompt guests to visit the web app.
In collaboration with Copywriter Stu Rubin